B2B Content Strategy for Every Stage of the Marketing Funnel: How to Do It?

[Ehsanuls55]

We all want to implement a quality B2B content strategy! Now… do we really know what this means for our audiences?

We conducted a very quick survey on LinkedIn that allowed us to identify that for our target audience, the content that generates the most value is that which inspires.

Quality Content Strategy

So we decided to write this note to inspire you to create content that allows you to nurture your leads and help them move quickly through the marketing funnel ?

Let's remember that the marketing funnel is a little different from the sales funnel: its main objective is to qualify those leads that reached your digital assets through the different strategies used to attract traffic. But in the end, they founder email list seek the same thing: to increase the pipeline and therefore sales.

Content marketing funnel

Types of B2B content that works for TOFU
Before we begin, we would like to remind you that content strategy - and marketing in general - must respond to business objectives. We still see many companies in which sales and marketing go their separate ways, making divided efforts.

So before planning your content strategy, make sure you have a clear understanding of your business’s business objectives and how content will support the achievement of those goals.

How to improve your B2B marketing results? In this article we give you some ideas.

In the Top of the Funnel (TOFU) stage, the most important thing is to attract good traffic to our website, whether to a landing page or to blog posts.

And when we say good traffic, we mean attracting those people who are part of our target audience: it's more about the quality of the traffic than the quantity.

Here it is essential to have a good SEO strategy that allows us to position ourselves in the first results of search engines with those keywords with which our target searches for the services we offer.