Cold Calling Leads: Metrics That Matter

[Noyonhasan618]

A marketing funnel shows . The steps your customers go through before they decide to buy from you. Think of . It as your customer journey.Here’s what a marketing funnel looks like:ppc paid per click advertising . Market funnel green background - mailerlitea marketing funnel has three main stages:top of funnel (tofu): . When your target audience becomes aware of your products or services. You’re gathering your leads . At this stage, also called the “awareness” stagemiddle of funnel (mofu): when your leads are . Considering making a purchase from you, and may be comparing you with your competitors.

That’s . Why it’s also called the “consideration” stagebottom of funnel (bofu): the last stage of the . Funnel when your leads become your customers, also called the “conversion” stageif you croatia phone number library want to . Keep your past customers coming back, you should nurture them in the “loyalty” and “advocacy” . Stages. However, today we’re talking about how to get leads in the first place, so . Let’s focus on that.Let’s see how you can use ppc to get leads for your . Top-funnel and mid-funnel audiences.

Top-funnel audiences: give useful information through search adsby using ppc, you . Can get in front of people who are not ready to buy yet but are . Looking for related information—your top-funnel audiences. When you target such people, you get quality leads . You can market to later.In a recent study, % of people said that paid ads . Make it easier to find information. So, when browsing google for answers, your paid search . Ad will be one of the first things people see.