These triggers automatically place certain

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To do this, you must create enough touchpoints to keep your brand at the forefront, but without seeming overbearing. To achieve this, all interactions you carry out in your email marketing funnel need to be properly scheduled. Lead nurturing can be completed in a time sequence (I.E. Week one, week two, week three, etc.) or based on value proposition triggers.

people on different lists. For example, a lead looking for interactive botim data user list content would be on a different list than someone looking for a wordpress host. These emails would have a different communication, regarding the type of service why they showed interest in the site. Some examples of nurturing emails include: personalized communications; success stories; user-generated content (ugc, or generated content by users); free webinars.

Some companies will nurture leads for a few days, while others will do so for months. The length of your sales cycle will determine how often and for how long you need to nurture leads. Convert bottom-of-funnel leadsas your contacts approach the bottom of the funnel, they should be almost ready to convert into customers. You've attracted them to your website, turned them into leads, and nurtured them into prospects.