Viewing certain websites or reading blogs

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How to collect behavioral marketing data? It's simple. A CRM (customer relationship management) system collects and stores information about your customers. This data includes demographic information such as employment, age and personal interests. CRM also captures purchasing activity, such as which products were purchased and how much they paid. Many brands monitor customers' intent activities, which helps predict which products they are considering purchasing in the future.

o conduct research are intent activities. Polls and car owner data user list other types of marketing research tools also collect valuable customer opinions. Many brands use standardized searches. One popular model is known as Net Promoter Score (NPS). Customer experience teams send out periodic email surveys, asking consumers if they would recommend the brand to a friend.

There is a scale from to, indicating which customers are promoters (a), passive (a) or detractors (a). Additionally, forums, social networks and focus groups are popular ways of collecting consumer opinions regarding the brand. Companies can not only find out who their loyal customers are, but also target digital marketing campaigns to reward their promoters.