Logo trends 2023 rebranding creative It all started with an unexpected rebranding of the German chocolate brand Nucao . You might think that the “before” and “after” pictures were swapped. The easily readable modern logo turned into an artistic and experimental one. This probably brought the company recognition and profit – after all, other major players followed suit.
8. Logo Trends – Sans Serif Fonts Along with experimental typography, we are also seeing a trend towards simple letterforms that is more understandable to most people. Logo designers have long been choosing simpler font solutions. Such fonts are easier to work with in the digital environment. In taiwan email list addition, in the minds of the target audience, this is what is associated with a “modern, technological brand”.
Logo Trends 2023 Sans Serif Fonts 9. Muted colors and gradients We have written a lot about color schemes and color selection from the perspective of psychology of perception . At the beginning of the article there is a link to our color selection tool. Be sure to try it out. But as we know, color can have many shades.
And now, looking at the rebranding of large companies, we notice that they are opting for muted nude shades. Logo Trends 2023 Color Scheme In addition, we see logos with gradients. As a rule, these are also not bright colors, but pastel shades. 10. The triumph of horizontal logos Looking back at logo trends from last year, vertical logos were one of the most promising.
Narrow and vertical, they were a counterpoint to the popular horizontal variations. But this solution turned out to be too niche. Now more and more designers are coming to the conclusion that the logo is used only on the site, where it should be horizontal. And here there is no time for risky experiments. Creating a website is easy, but the text on the website is not.
Let's accept this as a modern axiom. Now it is enough to choose a domain name, pay for hosting and you can already build your site on a constructor. To do this, you no longer need to have knowledge in the field of design and programming skills. However, this statement is only partly true. It is roughly the same as the thesis that today anyone can make a wardrobe - after all, the Internet is full of training videos and with due desire you can do it.
Then it is only a question of the quality of the product. Easy-to-assemble template sites on Tilda have a right to exist (but this is not certain). However, this is not what this article is about and I will not dwell on the topic of design and the advantages of a professional approach to creating a site .
Now we will talk about the text on the site. Ode to competitors Of course, there are competitors in your niche. Those who started a little earlier or are a little more successful, or it may even be a major player. Rejoice! The pursuit strategy, as in running or biathlon, has proven its effectiveness many times.