Create digestible content, key in SEO Copywriting!

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Digestible content? How do you eat that? Digestible content is content that is easy to read .

How to achieve this? Using subheadings, short paragraphs, numbering and bullet points!

Subtitles not only help you organize your content better , but they are also a way to make text lighter and more attractive to read. They also have the ability to communicate clearly with web search engines.

Long texts are annoying for everyone, which is why statistics show that they are abandoned very quickly. This translates into a bounce rate that you won't like. It will definitely have a negative impact on your SEO!

You can create short paragraphs of 2 or 3 lines, or a maximum of 4, to make the information more readable for your audience, and whenever you feel it is convenient, use bullets and numbering to give more air to the text.

Focus your language on the reader's 'you'
The type and tone of language you use has the power to attract more audiences or alienate the vp communication officers email list one you already have. Focusing your language on a more pleasant , friendly and approachable text will help you connect better with people and will be more useful to explain your ideas without much beating around the bush.

It's not about being impertinent when writing, or doing it at a low level, not at all. You can and should write content of the highest quality, even explaining complex terms, but keeping the language close and not too technical .

Use ' you ' and 'your ' in your sentences so that people can identify with the ideas you are putting forward and with your business. Using these short monosyllables is a way of focusing on the reader's problems and needs , rather than on the product you are trying to sell or on your positioning in web search engines like Google.

It's a good time to ask yourself this question: Is my website content in a friendly language? Or have I spoken coldly and distantly with my audience? Then you can give me the answer!

Enthuse the reader with an active voice
Showing enthusiasm when writing web texts is key in SEO Copywriting, as it will transmit this emotion to your readers, so it will be great for you to have an active , persuasive voice that speaks with conviction and boldness to the public.

Of course, it's not about having an arrogant or superior tone, but about showing the best features of your business in an active and convincing way. After all, who believes in someone who doesn't believe in themselves?