But they can also be provided by yourself

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But how do brands know what you like or what products you're looking for? The foundation of personalized marketing is data. They are the ones who inform your tastes, habits, interests and behaviors. This data can be collected through cookies, while you browse the internet, access websites, buy in online stores, click on email links and interact on social networks, for example. example.

, as you fill out web forms and enter personal data and doctor data user list interests. Therefore, notice how personalization is one of the types of marketing that has gained strength with the internet. This approach goes hand in hand with business intelligence, which needs to know how to transform data into intelligence to personalize strategies.

How important is it to invest in personalized marketing? But, after all, why should your company invest in personalized marketing? Firstly, because marketing has already changed its perception of the public, and your company needs to update itself. Marketing today understands that each person is unique, not just a segment or a mass of consumers. And people like to be treated as the unique human beings they are, not as another number in a company's contact list.