The creation tools are available globally and are dedicated to all those who have the YouTube app on their smartphone. Thanks to this Google feature, it is possible to create short-form videos of up to 60 seconds, with text, music and various customization options.
Google Extends Performance Max Campaigns to All Advertisers
In 2020, Google introduced Performance Max to buy ads across YouTube, Display, Search, Discover, Gmail, and Google Maps from a single campaign , and after great results, in November 2021 the code number of philippines company decided to advertisers worldwide .
Thanks to this innovation, any brand can promote their business using all Google placements from a single campaign , leading to an increase in conversions .
According to statistics, advertisers who have already tried Performance Max have seen an average increase of 13% in total conversions, while maintaining a good cost per action.
Google and the November 2021 Core Update
At 5:00 PM ET on November 17, Google launched the November 2021 Core Update , a basic update to the search engine's algorithms that brought the usual chaos to the SERP, with the aim of improving the accuracy and quality of the answers provided to users.
extend the possibility to
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