How to implement pagination

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This is called cognitive bias. In particular, the following biases tend to occur frequently in the field of SEO. Confirmation bias Confirmation bias is the tendency for people to focus only on information that confirms their opinion and not on information that contradicts it . As an example, let's say you make changes that affect the rankings of multiple keywords and then you want to verify the effectiveness. When rankings for some keywords improve while rankings for others fall, it’s easy to focus only on the improving keywords and assume that you’ve succeeded.


As a result, there is a risk that measures that are actually chinese overseas america phone number list failures or ineffective will be presented as successes and rolled out to other companies. Countermeasures include "when making a decision, first look for evidence that contradicts it" and "even if you find data that supports your claim, consciously consider whether there is any data that contradicts it." Cognitive dissonance Cognitive dissonance occurs when people experience discomfort when they encounter a contradiction between multiple pieces of information, which creates a motivation to resolve the contradiction .


Let's say you paid a huge amount of money to renew your site, advertising that it would produce results, but after a few months your ranking and traffic have continued to decline. When people have the contradictory perception that "this project could not fail, but it failed," In fact, he said that from the beginning he thought the chances of success were low. This is not a failure, but rather an improvement in the numbers, so we recognize this as a success.