Shopify or Amazon: Which to Choose for Selling Your Business?

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Selling online is a great opportunity for many businesses. Virtually no company today can imagine not having an e-commerce platform. Many others are in the midst of digitalisation, adapting the classic sales style and combining it with online sales .

Selling online may no longer represent the advantage it once had years ago, since, as we say, it is a possibility that is now taken for granted, but it is still very important. Competition is fierce and a business cannot afford to fall behind its rivals in the sector. That is why the strategy we choose to sell our products can lead to success or failure .

There are two very popular ways to sell products online : through Amazon or Shopify . Both platforms have pros and cons, which can make it difficult to choose , if not to go for both . Let's look at the advantages and disadvantages of each so you can decide which one to use for your business.

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Shopify and Amazon, goal: sell
To understand the differences, Shopify is a software platform for austria phone number lead online stores and a tool for merchants , not consumers. In this sense, it helps sell products, but it doesn't have any inventory or warehouses to store the products. So, choose Shopify if you want to sell what you already have or all you want with your website is to sell.

However, Amazon is an e-commerce marketplace where you can buy products from sellers all over the world (including you). This giant does keep some stock and stores products, which are available to be shipped quickly and at low cost to customers who place orders online.

If you want your brand and customer base to be consistent across all sales channels, it’s important to consider which platform might be most suitable and create a custom design for each one.

The more effort you put into creating an attractive storefront, the more it will reflect positively on your brand and help people find what they are looking for on a results page. If a customer is willing to spend money in your store because they like what they see there, it is logical that they will also return in the future if the final experience is satisfactory.

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Benefits and drawbacks of each platform
Amazon is the largest e-commerce giant today, with over 500 million products on offer and over 200 million active users. It is the best option if you are looking for conversions to sales .

But if your primary goal is to build a brand and generate traffic through organic search results, you should probably go with Shopify .

Advantages of Amazon
Their site designs are highly customizable: you can create your own themes or use templates from other vendors (although this is more difficult than on Shopify).
You can sell physical products on Amazon as well as digital products, such as e-books, software downloads, and music.
It offers payment processing support for many more countries than Shopify, including China and India, where competitors like Paypal are prohibited from operating due to government restrictions.
Shopify, your own online store
Shopify, on the other hand, has its advantages when it comes to managing your online store. It's easy to use, has great customer service and support channels, and will grow with you as your business grows . There are many different ways to get the most out of this platform.

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Amazon or Shopify: Which is better?
The best way to choose between Amazon and Shopify is to consider your needs and wants. Do you want a platform that gives you more control over inventory management, or do you prefer a software solution that is more automated? Are you looking for the option to sell physical products, digital content, or both? Are there other features that are critical to your business model?