Differences between AIDMA and AISAS
Posted: Sun Jan 26, 2025 7:01 am
AISAS Attention Interest Search Action (Purchase) Share It explains the process by which buyers gather information online before making a purchase and then share the results. It was proposed by Dentsu Inc. in 2004. While AIDMA is a unidirectional model in which information from the seller encourages people to purchase a product, AISAS is characterized by a highly interactive model in which the buyer actively searches for information and then makes a purchase. For more details on AIDMA, please see this article.
Also check out this article What is the AIDMA model? Five chinese singapore b2c cell phone number data steps and concrete examples explained in an easy-to-understand manner Why did the change from AIDMA to AISAS occur? The change in the purchasing process from AIDMA to AISAS is due to the spread of the Internet. The spread of the Internet has made it possible for consumers to search and find information online, and to exchange opinions with others. As a result, products and services are now purchased based not only on information provided by companies, but also on reviews and comments provided by consumers.
This is the main reason why the purchasing process changed from AIDMA to AISAS. In fact, when you buy expensive products or services such as home appliances, many of you probably research the information in detail on the web before making a purchase to avoid making a mistake. This process of searching and then purchasing is exactly the AISAS model. AIDMA and AISAS are explained in detail on Nile TV . Please take a look.
Also check out this article What is the AIDMA model? Five chinese singapore b2c cell phone number data steps and concrete examples explained in an easy-to-understand manner Why did the change from AIDMA to AISAS occur? The change in the purchasing process from AIDMA to AISAS is due to the spread of the Internet. The spread of the Internet has made it possible for consumers to search and find information online, and to exchange opinions with others. As a result, products and services are now purchased based not only on information provided by companies, but also on reviews and comments provided by consumers.
This is the main reason why the purchasing process changed from AIDMA to AISAS. In fact, when you buy expensive products or services such as home appliances, many of you probably research the information in detail on the web before making a purchase to avoid making a mistake. This process of searching and then purchasing is exactly the AISAS model. AIDMA and AISAS are explained in detail on Nile TV . Please take a look.