How to be a good salesperson: 15 tips that will help you achieve your goals every month
Posted: Sun Jan 26, 2025 7:02 am
Quite the contrary! The characteristics we are talking about can (and should) be developed over time , and even those who do not possess some of these qualities naturally can acquire them.
In this regard, there is no need to be afraid or to rely solely on indications to attract new clients. The secret is to develop the right qualities.
Do you want to know how to be a good salesperson and reach colombia mobile number database your goal every month? Then check out some practical tips on how to get there!
1. Follow a process
One of the first mistakes is to think that a good salesperson is someone who has the ability to convince anyone at any time.
The truth is that no sale happens by chance, there is always a process that needs to be followed , at least when we are talking about someone who has a regular performance, without major fluctuations.
By having a well-defined sales process and following it, you will be able to anticipate customer behavior and act in a way that keeps them interested in purchasing.
This process must take into account the entire customer journey, from initial interest to closing the deal.
2. Be a good planner
Chances are your ideal work scenario doesn't involve negotiating with just one client at a time, right? That's why you need to acquire the ability to plan well.
Lack of planning can result in scheduling conflicts, cancelled meetings, misplaced information, and other inconveniences, which is never good for sales.
Therefore, be organized so that you always honor your commitments on time and show yourself well prepared to meet the demands of all the prospects with whom you are negotiating.
3. Use all the help you can find
There is no shame in asking for help and taking advantage of the opportunities you have to make your job easier. Therefore, use all the help available.
For example, choose good sales tools that make you more productive and help you increase the efficiency of your process.
Also, observe more experienced salespeople and ask for advice when appropriate . Even seemingly small actions will certainly make a difference and make you a more well-rounded and confident professional.
4. Know your product
No one trusts a salesperson who has no conviction in the product they are selling, and even worse is the case of someone who does not even know what they are talking about.
Therefore, you must be willing to know every detail of the product or service you sell , as this is essential to convey confidence to customers.
Having a thorough knowledge of the product is important both to answer any questions the person may have and to offer valuable advice on how they can get more out of it.
5. Know your customer
If knowing the product is important, understanding how the customer acts and thinks is no less important, as this creates a favorable situation for you, with some advantages.
One of them is the opportunity to better personalize your approach and focus on the points of greatest interest to the person , making them feel more comfortable continuing with the negotiation.
Knowing your customer means answering a few questions: What are the reasons they would buy from you? What are some of the obstacles that could make the deal difficult?
6. Show empathy
Empathy is the ability to put yourself in someone else's shoes, and it's crucial to know how to do this in order to learn how to be a good salesperson.
Nobody likes to deal with a person who only thinks about their own interests and goals, and when a salesperson does not take into account the client's situation, that is exactly the image that comes across.
On the other hand, by trying to understand the reasons that lead the client to make a mistake, you will be able to find better solutions and answers and also offer agreements that are good for both parties.
7. Be more persuasive
Persuasion, that is, the power to convince people, is an art that will transform your sales potential from water to wine.
Thinking about it, we can say that most of the time the customer wants to be convinced. This means that they have found the ideal offer, which fits their needs.
The good news is that persuasion can be learned. So, focus every day on techniques that help you become more persuasive, which will lead to more advantageous agreements.
8. Be honest
Unfortunately, the sales profession still has an unpleasant stain due to the bad practices that many insist on following.
One of them involves the idea that in order to sell a lot, it is necessary to deceive customers and make them buy more than they really need, or in some cases even buy a product that will not be of any help.
Don't go down this route: be honest with all customers, even if it costs you some sales.
The result will be that the clients you actually attract will be more loyal and may even act as promoters of your work.
9. Learn to listen
Don't be the salesperson who talks too much in an attempt to impress the customer or exhaust them. This tactic may even work for some people, but it's not a good model to follow.
More importantly, learn to listen to what customers have to say. Listen carefully to their questions, problems, goals, and then respond with something relevant.
This type of gesture creates a deep identification with the client, which will take effect when the time comes to decide.
10. Perfect yourself in the art of follow-up
It is a mistake to think that sales always happen on the first contact. In most cases, it is more difficult than that and it is necessary to hold several meetings until the situation is finalized.
That's where follow-up comes in, which is basically the feedback you have to provide to keep the prospect's interest alive and, in that way, prevent a competitor from snatching them away from you.
It is the well-done follow-up that will take the customer from one stage of the sales cycle to the next and make them finally make the purchase.
11. Position yourself as a specialist
You probably already bought — or regularly buy — something because of the specialized attention you receive, right?
Your offer may not be as good as a competitor's, but how you position yourself and create value for the customer during the process can make all the difference.
People love to buy from someone who understands what they are talking about, because they trust that the solution will actually work as promised.
12. Work for the success of your clients
A typical salesperson works for the sale, but a differentiated professional goes further and aims for the success of the clients. Why?
The reasoning is very simple: your client's success is also your success , and as they achieve good results with the product you sold, the tendency is for them to continue buying.
Furthermore, it is possible to create success stories or ask for testimonials that will be very useful as social proof on your website or in future negotiations.
13. Stay well informed
One key thing to note is that even after you become a good salesperson, there is no room for getting comfortable. There is no foolproof technique or method that works forever.
With that in mind, continue to keep an eye on what's happening in the market and look for ways to stay relevant over time. How do you do that?
Follow sales tracking blogs, download materials to enrich your knowledge on the topic, learn from past mistakes and what others are doing again.
14. Learn to work in after-sales
You may think that after-sales service does not fit well into the role of the seller, since it should be carried out by another professional.
But that is not the case. Even thinking practically, a well-done post-sale can result in future sales, so it is directly linked to loyalty.
Therefore, every self-respecting salesperson should always seek to build customer loyalty, as this makes their work easier in the future and increases their chances of reaching (or exceeding) their goals.
15. Measure your efforts
Last but not least, measure everything that is relevant to your sales success.
Creating this habit will be a key factor in your career progress, as metrics and KPIs will give you an unbiased and real view of your performance.
Using the data you find, you can tell which stages of the sales process need to be improved, such as increasing the conversion rate, etc.
Whether you find small problems that can be easily corrected or serious deficiencies that will require more time and effort, the point is that you will be in a better position to make adjustments.
Now that you know how to be a good salesperson, all you have to do is follow the advice in this post and keep an eye out for everything you can improve in order to close more sales. Remember that it takes time to develop all these qualities well, but you'll see that it's worth persisting!
In this regard, there is no need to be afraid or to rely solely on indications to attract new clients. The secret is to develop the right qualities.
Do you want to know how to be a good salesperson and reach colombia mobile number database your goal every month? Then check out some practical tips on how to get there!
1. Follow a process
One of the first mistakes is to think that a good salesperson is someone who has the ability to convince anyone at any time.
The truth is that no sale happens by chance, there is always a process that needs to be followed , at least when we are talking about someone who has a regular performance, without major fluctuations.
By having a well-defined sales process and following it, you will be able to anticipate customer behavior and act in a way that keeps them interested in purchasing.
This process must take into account the entire customer journey, from initial interest to closing the deal.
2. Be a good planner
Chances are your ideal work scenario doesn't involve negotiating with just one client at a time, right? That's why you need to acquire the ability to plan well.
Lack of planning can result in scheduling conflicts, cancelled meetings, misplaced information, and other inconveniences, which is never good for sales.
Therefore, be organized so that you always honor your commitments on time and show yourself well prepared to meet the demands of all the prospects with whom you are negotiating.
3. Use all the help you can find
There is no shame in asking for help and taking advantage of the opportunities you have to make your job easier. Therefore, use all the help available.
For example, choose good sales tools that make you more productive and help you increase the efficiency of your process.
Also, observe more experienced salespeople and ask for advice when appropriate . Even seemingly small actions will certainly make a difference and make you a more well-rounded and confident professional.
4. Know your product
No one trusts a salesperson who has no conviction in the product they are selling, and even worse is the case of someone who does not even know what they are talking about.
Therefore, you must be willing to know every detail of the product or service you sell , as this is essential to convey confidence to customers.
Having a thorough knowledge of the product is important both to answer any questions the person may have and to offer valuable advice on how they can get more out of it.
5. Know your customer
If knowing the product is important, understanding how the customer acts and thinks is no less important, as this creates a favorable situation for you, with some advantages.
One of them is the opportunity to better personalize your approach and focus on the points of greatest interest to the person , making them feel more comfortable continuing with the negotiation.
Knowing your customer means answering a few questions: What are the reasons they would buy from you? What are some of the obstacles that could make the deal difficult?
6. Show empathy
Empathy is the ability to put yourself in someone else's shoes, and it's crucial to know how to do this in order to learn how to be a good salesperson.
Nobody likes to deal with a person who only thinks about their own interests and goals, and when a salesperson does not take into account the client's situation, that is exactly the image that comes across.
On the other hand, by trying to understand the reasons that lead the client to make a mistake, you will be able to find better solutions and answers and also offer agreements that are good for both parties.
7. Be more persuasive
Persuasion, that is, the power to convince people, is an art that will transform your sales potential from water to wine.
Thinking about it, we can say that most of the time the customer wants to be convinced. This means that they have found the ideal offer, which fits their needs.
The good news is that persuasion can be learned. So, focus every day on techniques that help you become more persuasive, which will lead to more advantageous agreements.
8. Be honest
Unfortunately, the sales profession still has an unpleasant stain due to the bad practices that many insist on following.
One of them involves the idea that in order to sell a lot, it is necessary to deceive customers and make them buy more than they really need, or in some cases even buy a product that will not be of any help.
Don't go down this route: be honest with all customers, even if it costs you some sales.
The result will be that the clients you actually attract will be more loyal and may even act as promoters of your work.
9. Learn to listen
Don't be the salesperson who talks too much in an attempt to impress the customer or exhaust them. This tactic may even work for some people, but it's not a good model to follow.
More importantly, learn to listen to what customers have to say. Listen carefully to their questions, problems, goals, and then respond with something relevant.
This type of gesture creates a deep identification with the client, which will take effect when the time comes to decide.
10. Perfect yourself in the art of follow-up
It is a mistake to think that sales always happen on the first contact. In most cases, it is more difficult than that and it is necessary to hold several meetings until the situation is finalized.
That's where follow-up comes in, which is basically the feedback you have to provide to keep the prospect's interest alive and, in that way, prevent a competitor from snatching them away from you.
It is the well-done follow-up that will take the customer from one stage of the sales cycle to the next and make them finally make the purchase.
11. Position yourself as a specialist
You probably already bought — or regularly buy — something because of the specialized attention you receive, right?
Your offer may not be as good as a competitor's, but how you position yourself and create value for the customer during the process can make all the difference.
People love to buy from someone who understands what they are talking about, because they trust that the solution will actually work as promised.
12. Work for the success of your clients
A typical salesperson works for the sale, but a differentiated professional goes further and aims for the success of the clients. Why?
The reasoning is very simple: your client's success is also your success , and as they achieve good results with the product you sold, the tendency is for them to continue buying.
Furthermore, it is possible to create success stories or ask for testimonials that will be very useful as social proof on your website or in future negotiations.
13. Stay well informed
One key thing to note is that even after you become a good salesperson, there is no room for getting comfortable. There is no foolproof technique or method that works forever.
With that in mind, continue to keep an eye on what's happening in the market and look for ways to stay relevant over time. How do you do that?
Follow sales tracking blogs, download materials to enrich your knowledge on the topic, learn from past mistakes and what others are doing again.
14. Learn to work in after-sales
You may think that after-sales service does not fit well into the role of the seller, since it should be carried out by another professional.
But that is not the case. Even thinking practically, a well-done post-sale can result in future sales, so it is directly linked to loyalty.
Therefore, every self-respecting salesperson should always seek to build customer loyalty, as this makes their work easier in the future and increases their chances of reaching (or exceeding) their goals.
15. Measure your efforts
Last but not least, measure everything that is relevant to your sales success.
Creating this habit will be a key factor in your career progress, as metrics and KPIs will give you an unbiased and real view of your performance.
Using the data you find, you can tell which stages of the sales process need to be improved, such as increasing the conversion rate, etc.
Whether you find small problems that can be easily corrected or serious deficiencies that will require more time and effort, the point is that you will be in a better position to make adjustments.
Now that you know how to be a good salesperson, all you have to do is follow the advice in this post and keep an eye out for everything you can improve in order to close more sales. Remember that it takes time to develop all these qualities well, but you'll see that it's worth persisting!