Consult secondary sources that have a reputation in

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Primary data and secondary marketing dataSource: HotjarHow to collect secondary dataIn marketing research, the collection of secondary data takes place through bibliographic or documentary research. In practice, it means that you can consult books, documents, reports, studies and reports to access the data. In this type of research, it is important to pay attention to the reliability of those who carried out the research.

the market to ensure that your research is based on valid gambling data indonesia user listgambling data indonesia user list and reliable data. Below, we have provided some tips on sources that you can use when collecting secondary data for marketing research: Newspapers, magazines and portals news: Forbes, Harvard Business Review, Mundo do Marketing, Meio & Mensagem;Advertising companies and agencies: Box, WGSN, We Are Social, Socialbakers, McKinsey, Facebook IQ, LinkedIn Business, Think With Google, Global Web Index;Research institutes: Kantar IBOPE Media, Datafolha, Instituto Qualibest, Opinion Box, Nielsen, eMarketer, Future Today Institute;Professional associations: IAB, AMPRO, AAAA, DIEESE;Government data and publications: IBGE, SEBRAE, INEP;Works academics and scientific articles: SciELO, Google Scholar, CAPES Journal Portal, Academia.

edu, BDTD.A good example of a study with secondary data widely used in marketing is the Webshoppers report, carried out by Ebit in partnership with Nielsen. The study provides data on the evolution of e-commerce in Brazil. It currently offers a summarized version of the report for free and other more complete paid versions. primary data and secondary marketing data Another very interesting study for the marketing area is what Box usually carries out on generations.