5 Spam-Free Prospecting Email Strategies
Posted: Sun Jan 26, 2025 8:18 am
Outbound prospecting begins with the definition of the buyer persona and continues with the active search for leads that match that profile. During the process, we interact with them through different channels, presenting them with relevant solutions to their problems and seeking to strengthen the relationship . All with the goal of leading them to the final conversion.
Within these channels, email is important in capturing and nurturing outbound leads, and unfortunately there are times when messages end up in the spam folder. A mistake that we must avoid as much as possible, as it breaks communication and wastes previous prospecting efforts.
How to prevent prospecting emails from ending up in spam?
B2B sales emails end up in the spam folder because of the filters rcs data america email providers have designed to prevent their users from receiving unwanted information.
To prevent these barriers from acting against our messages, we can apply the following strategies:
1. Monitor your email sender reputation
Email sender reputation is a score assigned by an Internet Service Provider (ISP) that indicates the credibility and trustworthiness of the sender (us). The higher the score, the more likely spam filters will consider our messages legitimate and deliver them to the inbox.
We can monitor it in specialized tools like Postmaster Tools and we can take care of it with good email practices, which include sending quality content, effectively managing contact lists and maintaining consistent schedules.
2. Review SPF, DKIM and DMARC protocols
These protocols function as email authentication mechanisms that allow the legitimacy of email senders to be validated:
SPF (Sender Policy Framework): allows us to specify the IP addresses of the email servers authorized to send emails on our behalf.
DKIM (Domain Keys Identified Mail): provides the option of signing emails sent from our domain with a private key, as well as placing a public key in the DNS. This allows us to verify that the email comes from the declared domain and that it has not been modified along the way.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): helps us define email management policies for emails that do not pass SPF and DKIM tests.
Together, these protocols help verify the authenticity of messages and improve the reputation of senders, key factors to ensure that our emails do not end up in spam.
3. Avoid using spam words
Spam terms are those with a clear commercial intent, such as “sales,” “buy,” “click,” “call,” etc. They should be avoided because they can be identified and classified as unwanted by algorithms.
Instead, even though our goal is B2B sales, we should lean towards clear and professional language, always delivering valuable information with the greatest possible personalization.
4. Do not send large volumes of emails
Spammers often send large volumes of unsolicited and generic emails. If we do the same, it is logical that filters will take our emails and send them to the spam folder.
Therefore, it is better to focus on specific recipients, with well-segmented lists and a controlled volume of emails that, above all, provide value .
5. Ask prospects to add us to their directory
Spam filters are quite restrictive, to the point where they sometimes block emails that the recipient really wants to receive. Despite this, they also allow you to add addresses to the white list by adding them to the directory.
Since prospecting is all about building relationships of trust , we can ask prospects to do this, promising them that they will never receive unwanted information.
Within these channels, email is important in capturing and nurturing outbound leads, and unfortunately there are times when messages end up in the spam folder. A mistake that we must avoid as much as possible, as it breaks communication and wastes previous prospecting efforts.
How to prevent prospecting emails from ending up in spam?
B2B sales emails end up in the spam folder because of the filters rcs data america email providers have designed to prevent their users from receiving unwanted information.
To prevent these barriers from acting against our messages, we can apply the following strategies:
1. Monitor your email sender reputation
Email sender reputation is a score assigned by an Internet Service Provider (ISP) that indicates the credibility and trustworthiness of the sender (us). The higher the score, the more likely spam filters will consider our messages legitimate and deliver them to the inbox.
We can monitor it in specialized tools like Postmaster Tools and we can take care of it with good email practices, which include sending quality content, effectively managing contact lists and maintaining consistent schedules.
2. Review SPF, DKIM and DMARC protocols
These protocols function as email authentication mechanisms that allow the legitimacy of email senders to be validated:
SPF (Sender Policy Framework): allows us to specify the IP addresses of the email servers authorized to send emails on our behalf.
DKIM (Domain Keys Identified Mail): provides the option of signing emails sent from our domain with a private key, as well as placing a public key in the DNS. This allows us to verify that the email comes from the declared domain and that it has not been modified along the way.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): helps us define email management policies for emails that do not pass SPF and DKIM tests.
Together, these protocols help verify the authenticity of messages and improve the reputation of senders, key factors to ensure that our emails do not end up in spam.
3. Avoid using spam words
Spam terms are those with a clear commercial intent, such as “sales,” “buy,” “click,” “call,” etc. They should be avoided because they can be identified and classified as unwanted by algorithms.
Instead, even though our goal is B2B sales, we should lean towards clear and professional language, always delivering valuable information with the greatest possible personalization.
4. Do not send large volumes of emails
Spammers often send large volumes of unsolicited and generic emails. If we do the same, it is logical that filters will take our emails and send them to the spam folder.
Therefore, it is better to focus on specific recipients, with well-segmented lists and a controlled volume of emails that, above all, provide value .
5. Ask prospects to add us to their directory
Spam filters are quite restrictive, to the point where they sometimes block emails that the recipient really wants to receive. Despite this, they also allow you to add addresses to the white list by adding them to the directory.
Since prospecting is all about building relationships of trust , we can ask prospects to do this, promising them that they will never receive unwanted information.