Defining the goals of the chatbot
Posted: Sun Jan 26, 2025 8:57 am
Finding the target audience.
Chatbot location (messengers, website,
QR code, etc.).
A platform for creating a chatbot with the necessary functionality and customization capabilities.
Set a Tone of Voice that matches your brand and
portrait of the target audience.
Create a chatbot script.
Focus group testing.
Define KPIs and success metrics to assess performance
chat bot.
Launching a chatbot.
Resources for ongoing maintenance, monitoring, and support of the chatbot.
Defining chatbot goals
A chatbot is a virtual interlocutor that can solve typical tasks asia rcs data without an operator: ask questions and answer users, provide information upon request, and perform simple tasks to support leads.
To understand how to make a chatbot for business with maximum impact, you need to consider:
goals — what exactly will you automate and why;
audience — which segments you will interact with and through which messengers;
Base collection - how people will learn about your chatbot, how they will get into it.
There are 6 goals for different types of businesses:
Increase sales: A chatbot can provide recommendations and answers to users’ questions, which helps increase sales conversions. For example, a chatbot for a clothing store can recommend similar products to the user that they might be interested in, as well as answer questions about sizes, colors, and product availability.
Chatbot location (messengers, website,
QR code, etc.).
A platform for creating a chatbot with the necessary functionality and customization capabilities.
Set a Tone of Voice that matches your brand and
portrait of the target audience.
Create a chatbot script.
Focus group testing.
Define KPIs and success metrics to assess performance
chat bot.
Launching a chatbot.
Resources for ongoing maintenance, monitoring, and support of the chatbot.
Defining chatbot goals
A chatbot is a virtual interlocutor that can solve typical tasks asia rcs data without an operator: ask questions and answer users, provide information upon request, and perform simple tasks to support leads.
To understand how to make a chatbot for business with maximum impact, you need to consider:
goals — what exactly will you automate and why;
audience — which segments you will interact with and through which messengers;
Base collection - how people will learn about your chatbot, how they will get into it.
There are 6 goals for different types of businesses:
Increase sales: A chatbot can provide recommendations and answers to users’ questions, which helps increase sales conversions. For example, a chatbot for a clothing store can recommend similar products to the user that they might be interested in, as well as answer questions about sizes, colors, and product availability.