Bounce rate guidelines and average values

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The aforementioned First Page Sage survey produced the following results: CTR data image of "Listing Ads (Ads)" and "SEO Articles (Natural Search Results)" from a survey by First Page Sage Source: Google Click-Through Rates (CTRs) by Ranking Position in 2023 Summary of survey results Listing ads: 2.1% (1st place) 1.4% (2nd place) Search ranking: 39.8% (1st place), 18.7% (2nd place), 10.2% (3rd place) Featured snippet: 27.4% - 42.9% The results of this survey are merely "average figures," and the CTR values ​​for each ranking will vary depending on the keywords specified.


However , the general trend is that for both listing bangladesh telegram database ads and SEO, the CTR is higher in proportion to the search ranking. In listing ads, the factors that affect search rankings are the "keyword bid price" and "quality of the ad (= ad rank)." On the other hand, SEO is determined by the search engine's ranking algorithm. For more details on the difference between SEO and listing ads, please refer to the article below. Also check out this article What is the difference between SEO and listing ads? What are the similarities and advantages and disadvantages? 4 ways to improve CTR with listing ads and SEO To increase CTR on search result pages, there are four effective measures that are "common" to both listing ads and SEO articles.


4 ways to improve CTR with listing ads and SEO Here we'll take a closer look at each method. Method 1: Identify your target Clearly indicating the intended target reader in the title of an article or advertisement can help improve CTR. (example) [For beginners] Explaining the basics of XX [For advanced users] All the know-how to make XX a success For example, if the title makes it clear that it is for beginners, you can expect to pique their interest as they will think that they can understand it even without prior knowledge.