Phases in a sales expansion plan

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In the business environment, regardless of the sector, there are goals to meet and methodologies to adopt if the company wants to achieve all the proposed milestones. To do this, it is extremely important to have an updated sales expansion plan customized to the company itself. In this blog we will talk about the different phases in a sales expansion plan .

Sales expansion plan
Before addressing the phases of the sales expansion plan, we must discuss and clarify what a sales expansion plan consists of . A sales expansion plan is a document that shapes and organizes possible business growth, as well as gathering an analysis of the company, sales objectives, techniques and strategies to follow, among other aspects.

The main objective of this document is to serve as a tool to achieve the expected results, so it is very important to carry it out meticulously if we want to be successful and use the necessary resources.

Phases of the sales expansion plan
Within a sales expansion plan we can find many phases, but among them we want to highlight the fundamental ones, such as:

Choosing strategies: Before drafting our expansion plan, we must consider what type of strategy we want to implement. We explain some of these in the following section.
Company analysis: we must gather all the information about mexico whatsapp data the current situation of the company together with the environment, to know where we are starting from.
Setting objectives: once we are clear about where we are starting from, we need to define where we want to go, and that is where the company's objectives come in.
Preparing resources and equipment: To implement the expansion plan, it is essential to know what resources we will need and what extra training our employees need.
Metrics and results: Continuous analysis during sales expansion is essential to know firsthand which objectives are being met and which are not.
Video: Creating a business expansion plan for companies


Audio: Creating a business expansion plan for companies


Sales Expansion Plan Strategies
There are many strategies that can be implemented in a sales expansion plan , but we would like to highlight the following:

Market penetration: This is based on increasing the company's sales by increasing its market share. Some techniques could be cross-selling and up-selling.
Market development: in this case, the aim is to increase sales but open a new market for the company's products or services.
Product development: This is about increasing sales through improvements in products or services to attract new customers.
Market diversification: finally we have the option of creating new products and services and thus reaching other customers in the market.