SEO for the food sector
Doing SEO for a company in the health sector is not the same as doing SEO for a company in the food sector , and it is not even the same for companies in the food sector, since each business has its own objectives and buyer personas, but, within the food sector, we can take into account a series of SEO strategies that will help you promote your food products or services.
Define your goals
Before starting to work on the SEO of a company in the food singapore whatsapp number sector, it is essential to define what we want to achieve , since we cannot make decisions without knowing the needs of our clients. These objectives must be aligned with the company's objectives and must be specific, measurable and achievable within a period of time .
For example:
Increase my e-commerce organic traffic by 20% compared to the previous year.
Increase organic clicks on my blog recipes by 10% compared to the previous year.
Position my top 5 keywords in the top 3 during the first 8 months.
Keyword research with appropriate search intent
Keyword research is closely linked to the user's search intention , so when doing it, we need to know the search intentions of our clients .
The user's search intent is what the user expects to find in the search engine after making a query . In the food sector, the most repeated search intents are Know and Do, although they can also be web (user searches for a specific brand) or visit (wants to visit a store or market).
Know: The user wants to know something and asks the search engine questions . For example : how to make carrot cake? It is clear that the results that the search engine gives us will be of the “recipes” type.