*This article is based on information available at the time of publication in 2016. If you are a web manager or web consultant, you probably look at Google Analytics using a variety of segments. In such cases, it would be convenient if the data was filtered when you started looking at the analysis report. Although there are various advantages and disadvantages to filtering data, if you master it, you can expect the efficiency of your analysis to improve.
This time, we will explain the basics of setting up filters belize telegram database and custom reports for smartphone analysis, which can be done at any time, for those who have not yet done so. This article explains information about Universal Analytics (UA), but UA will no longer be available as of July 1, 2023. For information about its successor, GA4 , please refer to the "Easy to Understand! Google Analytics 4" document ! table of contents Why is it better to analyze only smartphones? Two ways to make your reports smartphone-only summary Why is it better to analyze only smartphones? Ni-rusen According to Nielsen, a major research company, "while growth in Internet usage by smartphone users is showing signs of slowing, 2016 will usher in an era in which smartphones will become the gateway to full-scale Internet use.
" (Reference) Smartphone internet users may surpass PC users in winter 2015 - Nielsen releases latest internet usage figures - (May 2015) The trends differ between BtoC and BtoB services, but I think that BtoC services in particular are strongly aware that smartphones are becoming central to their use. When analyzing to improve a website, it is important to find out areas where users may have trouble, such as screen usability. In that case, you cannot analyze without distinguishing between different devices, such as PCs and smartphones.