Using the Lean Canvas

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This is a kind of strategy, I want to give an example where you have already had conversations with your customers, together with your team you have identified the key problems that your business solves, and you have identified the answers that, from your side, will ensure that customers get what they want. Then you fill out the Lean Canvas - a kind of guide that you can use constantly, returning to it to make sure that you are in line with your strategy and are as focused as possible.

Choose the key metrics, customer segments, and other aspects we covered today and use this as your cheat sheet that you can review every six months, analyzing how your business is growing along with successful marketing.

Hypothesis testing
During research and interviews with clients, hypotheses arise that are important to greece rcs data systematize and test in practice.

My recommendation is to write down hypotheses directly on paper, actively work with them and evaluate their effectiveness. A hypothesis is already half the battle. It is important to identify key problems, test solutions and focus on performance.

Let's say we have a hypothesis that customer satisfaction is directly related to salesperson performance. Once we have formulated the hypothesis, we can take a number of steps to change salesperson approaches, improve service, and improve business processes. This approach allows us to effectively implement changes and monitor improvements in our business.