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How Google measures EEAT

Posted: Sun Jan 26, 2025 10:01 am
by sumaiyakhatun26
Regardless of whether your site falls into the YMYL category, it is important to evaluate pages for their potential harmfulness, as this can affect user interactions, even if your content is not related to money, medicine, education, and other topics considered potentially dangerous.

EEAT metrics do not have counters, so a webmaster cannot determine exactly how many points Google assessors have given their site. However, there are patents available for public review that may reveal the general approach, although it may not be used "as is."

The “ Website Representation Vectors ” patent indicates that Google can classify india rcs data sites by knowledge levels:

expert;
student;
layman.
It is also possible to rank pages based on authority. Content classification into these levels can be done using any appropriate method, as described in the patent, including text analysis, image analysis, inbound link analysis, etc.

It’s important to note that the categories “learner” or “layman” do not imply inferior quality compared to “expert.” Google recognizes this by allowing for what it calls “everyday expertise” in a number of content areas.