Gatekeepers Are People First
First, let’s start with the real problem which is that most sales reps just don’t know how to really engage and talk to gatekeepers. That’s really the bottom line. They don’t treat gatekeepers like people.
A long time ago, my first sales manager gave me a great lesson in how to have constructive conversations with gatekeepers. He said, “They are just people, just like you. They want to be respected, they want to be listened to, and they don’t want to be pitched. Show a real interest in them and treat them with kindness and you’ll go a long way.”
This sounds so easy to do. But for some reason, sales lithuania telegram data reps seem afraid to engage and ask questions of gatekeepers because they think that as soon as they give them an opening, they are going to get the door shut in their face.
Here are five tips and scripts that will help you get better at the crucial skill of relating to gatekeepers so you don’t get shut down. Use these and you’ll soon find yourself way ahead of your competition and engaging in more productive sales conversations with gatekeepers.
Be Polite
Tip number one is to always, always use please and thank you— especially with gatekeepers. In fact, the more times you use the word please in your opening, the more successful you’ll become. The more polite you are with the gatekeeper, the more polite and helpful they will be with you.
Engage the Gatekeeper
The second way to work with gatekeepers is to use the, technique. The key to using this is that you have to stop here and wait for the other person to respond. You’d be surprised by how many people use this technique but combine it with, “I need to speak with the person who…”
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