2. What are the main trends in PPC-2024?

[sumaiyakhatun26]

We also actively experimented with PMax with colleagues. The tool is good, but it depends a lot on the product. For Ecom — it should be 100%. But for other niches — you need to test. Because I have a case where it works great and gives valid leads at the right price. But most of the cases, unfortunately, when PMax services did not take off.


I see the main trend as deepening work with Smart strategies and combining mexico rcs data them with conversions of various levels of depth based on offline downloads or enchantment conversions.

Work automation using AI products.

And of course, analysis and segmentation of the received data based on various BI solutions.

3. Will there be any radical changes in the work of PPC specialists in 2024?

I don't think so for 2024, but it's worth looking at AI, automation, and looking more towards strategic planning of campaigns and the meanings they convey than manual management of offices.