How to start remarketing on Facebook?

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In summary, remarketing allows you to squeeze the most out of all your previous awareness-building efforts. Remarketing sells.

Facebook Ads Manager
To start remarketing in the first place, you need to go to the Ads Manager. You can find it in the bar on the left side of your screen when using Facebook on a desktop.

If you are interested in managing ads from mobile, you need to download the Meta Ads Manager application. With it, Facebook gives you the ability to operate advertising campaigns on mobile devices.

Getting remarketing up and running is easier than it may seem. It really comes down to three steps.

Install Facebook Pixel if you don't already have it
Create an audience to target with remarketing ads
Create ads dedicated to this group.
As you can see, it's simple! You basically create a standard campaign, and everything is poland rcs data based on specific targeting. However, the devil is in the details. That's why we will now take a closer look at the issues of audiences and ads in remarketing. What audiences are worth creating so that remarketing ads generate traffic and profit for us?

Effective Facebook Remarketing and Custom Audiences
On Facebook, you can choose from five audience sources: customer list, app activity, catalog, offline activity, and website traffic.