Planning and implementing a content strategy across multiple communication channels
Posted: Mon Jan 27, 2025 3:57 am
Having defined who we are directing our communication to and what business problems our B2B buyer persona can solve thanks to our product, we can plan and implement a content strategy , distributing it across multiple communication channels .
Its aim should be :
acquiring and then focusing the prospect's attention
appropriate “education” of our B2B purchasing persona at subsequent stages of the purchasing process
help in solving troubling problems and providing answers to important questions
arousing interest in our product or service that brings value cryptocurrency data and solution to a potential customer
encouraging you to contact our company or leave a lead.
This is why, among other things, content should be diversified in terms of content and form , and appropriately adapted to the purchasing stage in the marketing funnel at which our prospects are located.
Hence the "famous" differentiation into TOFU, MOFU, BOFU. Similarly, we can use different forms of content: articles, graphics, photos, infographics, videos, podcasts, as well as practice " lead magnets ". The choice depends on which stage of the marketing funnel the prospect is at, whether we want to gain or keep their attention, what values of our offer we want to show and to which target group (level of position, nature of work) we direct communication (selection of appropriate topics and media according to preferences).
You can read more about how to create and through what channels to distribute a content strategy in B2B marketing in the article – Content marketing in b2b, or the importance of content in acquiring business customers .
Its aim should be :
acquiring and then focusing the prospect's attention
appropriate “education” of our B2B purchasing persona at subsequent stages of the purchasing process
help in solving troubling problems and providing answers to important questions
arousing interest in our product or service that brings value cryptocurrency data and solution to a potential customer
encouraging you to contact our company or leave a lead.
This is why, among other things, content should be diversified in terms of content and form , and appropriately adapted to the purchasing stage in the marketing funnel at which our prospects are located.
Hence the "famous" differentiation into TOFU, MOFU, BOFU. Similarly, we can use different forms of content: articles, graphics, photos, infographics, videos, podcasts, as well as practice " lead magnets ". The choice depends on which stage of the marketing funnel the prospect is at, whether we want to gain or keep their attention, what values of our offer we want to show and to which target group (level of position, nature of work) we direct communication (selection of appropriate topics and media according to preferences).
You can read more about how to create and through what channels to distribute a content strategy in B2B marketing in the article – Content marketing in b2b, or the importance of content in acquiring business customers .