How to Run a Good Newsletter?
Posted: Mon Jan 27, 2025 4:06 am
FAQ
Why is it worth running a newsletter?
What mistakes are most often made when sending a newsletter?
What content can be promoted in the newsletter?
What statistics and metrics are worth measuring in the context of newsletters?
Lesson One
The first lesson I would like to share with you is that the size of your database does not matter. As I mentioned in the introduction, my newsletter is subscribed to by almost 40 thousand people, I think it is one of the best and largest results in romania rcs data this industry. But is this number in itself crucial? Well, no. The most important determinant of a good newsletter is how many people engage with it.
I know people who have databases with one more zero than me, and at the same time the number of people who reply to any messages they send, or buy their products or services based on the mailings is lower than in my newsletter. On the other hand, I also know people who have much smaller databases, and at the same time the number of people who reply to them is much higher. Hence, one of the most important things to pay attention to is not to focus solely on how large our group of recipients will be, because contrary to appearances, acquiring new subscribers is not that difficult. However, making these people actually engage, reply to things we send, is definitely more difficult.
Why is it worth running a newsletter?
What mistakes are most often made when sending a newsletter?
What content can be promoted in the newsletter?
What statistics and metrics are worth measuring in the context of newsletters?
Lesson One
The first lesson I would like to share with you is that the size of your database does not matter. As I mentioned in the introduction, my newsletter is subscribed to by almost 40 thousand people, I think it is one of the best and largest results in romania rcs data this industry. But is this number in itself crucial? Well, no. The most important determinant of a good newsletter is how many people engage with it.
I know people who have databases with one more zero than me, and at the same time the number of people who reply to any messages they send, or buy their products or services based on the mailings is lower than in my newsletter. On the other hand, I also know people who have much smaller databases, and at the same time the number of people who reply to them is much higher. Hence, one of the most important things to pay attention to is not to focus solely on how large our group of recipients will be, because contrary to appearances, acquiring new subscribers is not that difficult. However, making these people actually engage, reply to things we send, is definitely more difficult.