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Posted: Mon Jan 27, 2025 4:39 am
UTM tag parameters
To understand how to set up UTM tags, you need to know that each one includes two elements:
Parameter.
The meaning of the label.
The UTM tag parameter is the first word in it. In the example we looked at above, it looks like "utm_source". After that, you need to put equals and then enter the value. Most users use approximately the same parameters. Below we provide a list of the most popular ones, which will help you understand what is used when creating UTM tags.
UTM tag parameters
UTM tag parameters
It is important to understand that one link can contain not one, but several tags. Before south africa rcs data generating a UTM tag, think about which parameters will be useful to you, and specify them when generating the code. Three characteristics are most often used:
Traffic source — utm_source (Google, Yandex, VKontakte, etc.).
Traffic type - utm_medium (email newsletters, pay per click, etc.).
The name of the advertising campaign is utm_campaign.
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
To understand how to set up UTM tags, you need to know that each one includes two elements:
Parameter.
The meaning of the label.
The UTM tag parameter is the first word in it. In the example we looked at above, it looks like "utm_source". After that, you need to put equals and then enter the value. Most users use approximately the same parameters. Below we provide a list of the most popular ones, which will help you understand what is used when creating UTM tags.
UTM tag parameters
UTM tag parameters
It is important to understand that one link can contain not one, but several tags. Before south africa rcs data generating a UTM tag, think about which parameters will be useful to you, and specify them when generating the code. Three characteristics are most often used:
Traffic source — utm_source (Google, Yandex, VKontakte, etc.).
Traffic type - utm_medium (email newsletters, pay per click, etc.).
The name of the advertising campaign is utm_campaign.
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!