Problems with CPM

[sumaiyakhatun26]

These metrics include CPM (cost per thousand impressions), CTR (click-through rate - the percentage of users who clicked on an ad), CR (conversion rate - the percentage of users who took the desired action), and cumulative frequency (the average number of times an ad was shown to users).

For example, if we notice that our conversion rate is too low, we can determine that we have a problem with the focal point and start testing different photo variations and other similar strategies. I wrote more about this in the article .


If we have issues with CPM, we respond accordingly by focusing on improving quality switzerland rcs data scores, finding new audiences, and other similar strategies. That is, depending on what metrics we can improve, we try to further reduce the cost per result (CP) before moving to scale. We analyze the data and determine where we can get additional benefits or optimization opportunities.

So, in the optimization process, we first pay attention to analytics, in particular, four key indicators.

If the CPM is higher, we try to lower the CPI (cost per click). We can consider targeting options, try new audiences and make changes to current targeting settings, and work on quality metrics.