Market shares of search engines around the world
Posted: Mon Jan 27, 2025 5:05 am
Often marketers focus solely on Google when they’re fighting for traffic. No doubt, when we talk about SEO , the conversation revolves around topics like “What are Google’s algorithms for ranking websites,” “How to rank your website first in Google search,” etc. It’s unlikely that anyone will ask during these discussions, “Okay, but how do we fight for Bing traffic?”
Nothing surprising.
Google is undoubtedly the most popular search engine, with over 70% of the rcs data russia share. But that popularity also makes it the most challenging search engine for a website to rank highly on. Remember, you may be missing out on critical traffic opportunities if you neglect your other options.
We will share with you the top search engines of 2018 so that you can discuss them during your next SEO meeting and, together with your partners, find some other potential sources of traffic.
Google
With over 70% of the search market share, Google, as we have already said, is the most popular search engine. It also captures almost 85% of mobile traffic. No wonder online marketers are focusing on it! The high traffic potential makes Google a viable option when looking to register organic or paid search.
Plus, recent changes to Google’s algorithm aim to serve users’ needs directly on Google, so they don’t have to click on any additional links. These changes and Google’s popularity can make it difficult for you to capture all the traffic to your website, as many competitors in your niche are probably already doing so.
Bing
Bing, Google’s biggest competitor, collects roughly 33% of searches. It’s hugely popular in the US, along with Yahoo. Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. However, Bing additionally offers “Rewards,” a program that gives you points when you search or shop online, and then lets you redeem those points for gifts, discounts, and more.
Baidu
Baidu is the largest search engine in China, capturing over 75% of the search market in the Asian country. It looks similar to Google (except it handles Mandarin), with a white background, blue links, and green URLs. Like Google, Baidu aims to include richer features in its list.
Nothing surprising.
Google is undoubtedly the most popular search engine, with over 70% of the rcs data russia share. But that popularity also makes it the most challenging search engine for a website to rank highly on. Remember, you may be missing out on critical traffic opportunities if you neglect your other options.
We will share with you the top search engines of 2018 so that you can discuss them during your next SEO meeting and, together with your partners, find some other potential sources of traffic.
With over 70% of the search market share, Google, as we have already said, is the most popular search engine. It also captures almost 85% of mobile traffic. No wonder online marketers are focusing on it! The high traffic potential makes Google a viable option when looking to register organic or paid search.
Plus, recent changes to Google’s algorithm aim to serve users’ needs directly on Google, so they don’t have to click on any additional links. These changes and Google’s popularity can make it difficult for you to capture all the traffic to your website, as many competitors in your niche are probably already doing so.
Bing
Bing, Google’s biggest competitor, collects roughly 33% of searches. It’s hugely popular in the US, along with Yahoo. Bing’s search pages look remarkably similar to Google’s, with the same categories and a similar white background, with blue links and green URLs. However, Bing additionally offers “Rewards,” a program that gives you points when you search or shop online, and then lets you redeem those points for gifts, discounts, and more.
Baidu
Baidu is the largest search engine in China, capturing over 75% of the search market in the Asian country. It looks similar to Google (except it handles Mandarin), with a white background, blue links, and green URLs. Like Google, Baidu aims to include richer features in its list.