A video can and should convey the appropriate emotion. With a video, you're telling a story that your audience can relate to and connect with. The biggest hurdle is getting your audience engaged enough to convey that story. And this is where creating a compelling video intro comes into play. First, you need to capture your viewers' attention. Two of the most effective ways to do this are:
Ask the viewer a question.
Use a powerful quote to hook them.
3.- Videos have to be short, concise and entertaining
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Viewers easily lose interest in boring and long videos. When they stop watching your video, indonesia whatsapp mobile number you have wasted a conversion opportunity. Therefore, you should create a short or very concise product or marketing video. If you don't have much time, make sure you provide the answers your audience needs.
In your video, you should present both the problem and the solution. There’s nothing wrong with selling your products or services, but use your video to define a problem, discuss solutions, and support others – when you combine all three, your video will attract the right followers.
Ultimately, your video shouldn't go into the details of your product or service, but it should touch on your audience's pain points, give a sense of your brand and its values, and illustrate the effectiveness of what you offer.
4.- Instills a sense of trust
Nothing beats the effectiveness of credibility. Video content can be a marketer’s most powerful weapon when it comes to creating the emotional connection that can persuade your audience to buy your product or service.
52% of consumers say that watching product videos makes them more confident in online purchasing decisions, according to Invodo . There are several ways that buyer confidence can be instilled through video:
Customer reviews or testimonials provide credible third-party influence.
Establishing yourself as an authority by explaining a solution to a problem for the client.
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5.- Videos with testimonials
Another way to speed up the sales process and increase conversion rates through landing page videos is by creating testimonial videos. If the previous point talked about the importance of trust, landing page videos with testimonials are perfect for achieving it.
This is about creating a video with a person who has already used or tried one of your products or services. A short, direct and realistic video. The user has to identify with what they are seeing.
The future of online video
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In the future, we expect to see a shift in focus towards personalization of online video . Personalized video allows for more precise targeting so that a campaign is run on a specific group of people. Videos can be developed to focus on real-time offers. They can even be segmented based on the type of user you want to create an impact on.
So far, the results look very promising. In a study conducted by Eyeview, ads resulted in a 100% more favorable view of a brand, along with a 73% higher chance of recommending it. And a 37% increase in the likelihood of the customer revisiting the website. As you can see, businesses increase their effectiveness and reach considerably .
Process for creating a personalized video
Wondering how to incorporate this type of video into your own marketing campaigns? Here are some important steps to keep in mind:
Hire a professional company to record your videos. You need to take advantage of all the benefits of good lighting and proper setup.
Show the product from multiple angles.
Show how it was designed, built, and build on your best features.
Find ways to involve your potential customers in the creation or marketing of your videos.
Focus on getting more out of your videos by targeting different geographic areas, different buyer demographics, or other groups or segments of people.
MDirector may be the solution for you. With our landing optimizer software and our optimized templates you can create the best videos on landing pages. Are you up for it?