2. Create content for all stages of the funnel

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This type of content not only drives better rankings and more traffic, but it also helps convert that traffic. A recent survey found that for over 80% of people, trust is a deciding factor when making a purchasing decision.

In our industry, where the audience (lawyers) is risk-averse and slow to build trust, content that demonstrates depth of expertise pays dividends in search results and beyond.


Rapidly growing companies often favor highly transactional content that is likely to vietnam rcs data increase conversions, which is an effective way to create demand.

However, in their pursuit of quick results, they can become short-sighted and forget about the important role of low-converting informational content in the buyer's journey. As a result, they lose a significant portion of traffic that could turn into conversions in the future.

Meanwhile, companies that create content for all goals and all stages of the funnel will be at the forefront when potential buyers eventually come around to making a purchase.

You’re probably thinking right now: if we could cover all the keywords at every stage of the funnel, we would.