These days, it seems like everyone is looking for the right marketing platform, and everyone wants it to be automated, just like I did. The two main options are ActiveCampaign and Mailchimp. Most people go back and forth, trying to figure out which is better, which will make them happier, and what features each includes.
It often sounds like you're back in high school because you can't number in philippines a decision and you don't want to make the wrong one. For most business owners, email marketing is the foundation of what they do. You need the right marketing platform and you can't seem to choose.
This is an emotional topic for me, as I have had dealings with both platforms. Of course, Mailchimp is easy and fun, while ActiveCampaign is stable and more mature. Both options have drawbacks and benefits, so it is imperative to choose wisely. Switching platforms can ruin a business, and I should know that. It almost happened to me, which is why I am here. I want to prevent others from choosing the wrong platform.
So, I’m going to cover everything you need to know about Mailchimp vs. ActiveCampaign, giving you details about both products and my relationship with them. I’ll also give you my professional opinion at the end.
Why you should make the right decision from the start
When I first used Mailchimp, I found it exciting, stress-free, and fun. However, at one point, stress levels skyrocketed and my entire business was in jeopardy.
Please note that there is nothing wrong with this platform. It is free to a certain extent and inexpensive if you get to the paid parts. Plus, there are plenty of templates available and it is quick to learn. Beginners will surely enjoy all of these things, and that is where I found myself as well.
I was new to the industry, so of course I would choose the easiest to learn. Being busy running a startup meant I didn't have much time to learn a new system.
Still, I wish I had known about ActiveCampaign because when I decided to aim for greater heights, I felt held back. You couldn’t use Mailchimp for segmentation, automated business scaling, or cross-channel messaging. Those looking to grow may find ActiveCampaign a better option. Otherwise, you won’t be able to scale and may end up having to change everything down the road, which is a tedious and painful process.
Mailchimp may continue to operate
Although it has flaws, Mailchimp has some advantages that Activecampaign doesn't. It just depends on you and your business needs. That's why I'm here to cover all aspects of both services. This is your livelihood, so you'll notice the differences for yourself and determine which ones you can live with and without.
You'll have peace of mind knowing you've chosen the best email marketing software to meet your business needs.
To make it easier, I'll compare them side by side. I'll talk about one particular point or feature and then discuss what each service can do about it.
Ease of Use
For the sake of this article, I'm going to assume you're new to the world of email marketing. I'm going to start by talking about the ease of use of both services because that's going to be important when deciding which one to use. If it's not quick and easy with a few tutorials to learn, you're going to get frustrated.
I had no idea what I was doing when I started, which is one of the reasons I chose Mailchimp.
In a sense, it features a drag and drop feature, which is a modern concept and one that I liked immediately. Even now, it remains easy to use.