To build a well-thought-out strategy for working with the customer base to increase loyalty, increase the average bill and prevent churn, we recommend taking the following steps.
Step 1: Define clear goals and KPIs for sales growth
Clear goals and KPIs are the foundation of success. Your goal may be aimed at increasing repeat purchases, increasing the average check, or reducing customer churn. For example, increasing repeat purchases by 10% over the course of a year is a specific, measurable goal that is easy to track and adjust as needed.
See the case
How we converted 5% of the base into secondary circulation after setting up communications for the developer
To achieve this:
Set goals based on business objectives: revenue growth, reducing bank data customer acquisition costs, etc.
Set KPIs that measure real results (repeat purchases, average check, LTV).
Flexibility is the key: Revise KPIs as new products are introduced or the market changes.
Practical benefit: Clear and flexible goals allow the team to focus its efforts on important aspects that contribute to growth.
Step 2: Collect and analyze customer data
The more data you collect, the better you will understand your customers. Use all available sources: CRM systems, sales analytics and behavioral data .
We recommend:
combine data from all sources into a single dashboard for easy monitoring;
automate data collectionto receive up-to-date information in real time.
Practical benefit: Full control of data allows you to develop personalized offers that increase the chances of successful interaction with each customer segment.