For this reason, MarketiNet offers you a series of guidelines and essential elements when it comes to carrying out your content strategy on Twitter in the most effective way possible. Keep reading so you don't miss any details!
What role do you want to play?
One of the biggest questions for companies that want to have a thailand telegram digital presence on social media is knowing what role they want to play. A Twitter profile can be used for dozens of different strategies, directly impacting the main function to be performed.
Around 80% of all tweets on a profile should be content relevant to your target audience , while the remaining 20% is content about your business. As a general rule, the percentages tend to be distributed in this way, although they vary depending on the company or brand, always understanding that the main motivation of your target audience on Twitter is none other than to receive corporate promotions and information.
Although using Twitter is quite simple and intuitive, knowing how to direct the direction your company will take on this social network is not so clear. Customer service, the dissemination of content or the launching of contests and promotions are some of the main functions that different companies usually perform on their Twitter account. Therefore, knowing exactly what you are looking for is essential, not only for your company, but also for your audience.
Types of tweets
Although Twitter may seem to offer little variety in the content produced through its tweets, it is true that there are several alternatives for the dissemination of content, each adapted to the right moment. Therefore, the types of tweets that exist within this app are the following:
Questions : Incorporating these elements into your tweets is a great way to start a conversation with your followers. Additionally, using Twitter's 'tweet thread' feature, your followers can start a series of threaded conversations in the comments on your post. What a great option to add to your content!
Quotes : Adding quotes from authors or people with a certain social relevance, as well as relevant data from the sector that will interest your target audience, are one of the best ways to establish a connection, textually speaking, with your audience. Don't hesitate to share this type of content on your Twitter profile!
Photos and videos : Sharing any type of content that is of interest to your followers is generally welcomed on your Twitter profile. Therefore, adding images and videos of events, products or facilities in the form of a tweet will generate a much more heterogeneous general content on your profile, thus expanding the horizon to capture a larger audience and visibility.
Links : Sharing content from your blog, as well as news related to the sector, is a very well-received alternative for the general audience. Don't hesitate to share any type of content that interests your target audience on your Twitter profile using a link.